An awareness of a product and its features is vital for business success – and when the product is new, first impressions count.

We have developed a large portfolio of successful launch events, particularly in the automotive sector. Our launch experience spans dynamic and static, press and dealer, large scale and small and exclusive.

We understand that the feel of the event transfers to the attendees’ response to the product and work closely with our clients to ensure that the location, look and feel are aligned to the brand and more specifically to the product.

We have supported many of our clients in launch activity at international motor shows and also specialise in:

  • Product familiarisation sessions
  • Dealer network training
  • Standalone filming and photography for launch material
  • Preparation of press kits
  • Location selection
  • Route planning
  • Design and printing of route books
  • Vehicle management
  • Setting up of infrastructure such as fuelling, cleaning and vehicle maintenance
  • Provision of security


"Astounding. That's my lasting impression of Noble's services, from the first greeting at the hotel to your remarkable, efficient and immediate save of my flight arrangements at Charles de Gaulle. Over the years, I've been exposed to thousands of events and hundreds of event management teams but yours was by far the finest, the most affable, the most effective. Congratulations. And thanks for enhancing the experience."

American Journalist – Dynamic Launch – Automotive Sector

A: Noble Events Ltd, Grange Barn, Syston Road, Cossington LE7 4UZ      T: +44 (0)1509 817 930      E:      W: